GOOISM
Process is Community / Community is Process
7-day story countdown • 04.17 → 04.23 • Thursday — the signal goes live
RSVP process-is-community-community-is-process.secretparty.io
The baton handoff — process is community, community is process
Core event visual — recurring anchor across the sequence
signal begins here
Companion post
Every story links to the same @artbae.info post — Inga's full event write-up with detailed notes, schedule, and what to expect. This lets each daily story stay visually clean and minimal; anyone who wants the full brief taps through.
View post →
Countdown overview

Seven days — one system coming online

Each day is a story sequence, not a feed post. The link escalates visually as we get closer to 04.23. Cyan at the start (process), pink at the end (urgency).

Day 7
Collective
Fri 04.17
Day 6
Fetz
Sat 04.18
Day 5
Kevin
Sun 04.19
Day 4
Andrew
Mon 04.20
Day 3
Jack
Tue 04.21
Day 2
Setup
Wed 04.22
Day 1
Pull up
Thu 04.23
07
Fri • 04.17
@goo.ism

Collective — the signal begins

Gooism Studio open. Everyone in frame. Where it all starts.

Content
Gooism Studio Open Timelapse
Story text
this is where it starts process is community signal begins here thursday 04.23
Final frame
Small RSVP link — planted, not shouted
Details
@artbae.info — full event post Link-in-bio / swipe-up on every day's story so the overlay text stays minimal
Tag
@goo.ism @avfetz @sync.priest @5projectors @a.eye.studios @wallspace.studio @ingabard @artbae.info
Everyone, equal weight — this is the collective opening frame
06
Sat • 04.18
@avfetz

Fetz — analog systems

operator_01. Beauty in imperfection.

Content
ChromaSea Content
Story text
operator_01 analog systems beauty in imperfection
Final frame
Small–medium RSVP link
Details
@artbae.info — full event post Link-in-bio / swipe-up on every day's story so the overlay text stays minimal
Tag
@goo.ism @avfetz @sync.priest @5projectors @a.eye.studios @wallspace.studio @ingabard @artbae.info
@avfetz featured on-frame — tag the rest so everyone reshares
05
Sun • 04.19
@sync.priest

Kevin — found media

operator_02. Curiosity over control.

Content
Found Media Content
Story text
operator_02 found media curiosity over control
Final frame
Medium RSVP link
Details
@artbae.info — full event post Link-in-bio / swipe-up on every day's story so the overlay text stays minimal
Tag
@goo.ism @avfetz @sync.priest @5projectors @a.eye.studios @wallspace.studio @ingabard @artbae.info
@sync.priest featured on-frame — tag the rest so everyone reshares
04
Mon • 04.20
@5projectors

Andrew — space → data → form

operator_03. Floral geometry.

Content
Tiat Floral Video
Story text
operator_03 space → data → form
Final frame
Medium RSVP link
Details
@artbae.info — full event post Link-in-bio / swipe-up on every day's story so the overlay text stays minimal
Tag
@goo.ism @avfetz @sync.priest @5projectors @a.eye.studios @wallspace.studio @ingabard @artbae.info
@5projectors featured on-frame — tag the rest so everyone reshares
03
Tue • 04.21
@a.eye.studios
@wallspace.studio

Jack — ai + projection

operator_04. Technology as connection.

Content
WallSpace video (TBD — pick before Monday night)
Story text
operator_04 ai + projection technology as connection
Final frame
Medium RSVP link
Details
@artbae.info — full event post Link-in-bio / swipe-up on every day's story so the overlay text stays minimal
Tag
@goo.ism @avfetz @sync.priest @5projectors @a.eye.studios @wallspace.studio @ingabard @artbae.info
@a.eye.studios + @wallspace.studio featured — tag the rest so everyone reshares
02
Wed • 04.22
@ingabard
@artbae.info

Setup teaser — tomorrow it goes live

The whole system coming online. Projectors. Signal routing. No operators, just infrastructure.

Content
Venue Setup Timelapse
Story text
building the system projectors online signal routing tomorrow it goes live
Final frame
Large RSVP link — urgency ramps
Details
@artbae.info — full event post Link-in-bio / swipe-up on every day's story so the overlay text stays minimal
Tag
@goo.ism @avfetz @sync.priest @5projectors @a.eye.studios @wallspace.studio @ingabard @artbae.info
@ingabard (host) + @artbae.info (location) featured — tag the rest for the collective push
01
Thu • 04.23 • GO LIVE
@goo.ism

Final push — pull up

Multiple frames across the day. All operators online. The event is tonight.

Content
Combo of everything from the week + final setup photo (WIP — shoot morning of)
Story text
all operators online thursday 04.23 pull up
Final frame
Largest RSVP link — multiple frames, impossible to miss
Details
@artbae.info — full event post Link-in-bio / swipe-up on every day's story so the overlay text stays minimal
Tag
@goo.ism @avfetz @sync.priest @5projectors @a.eye.studios @wallspace.studio @ingabard @artbae.info
Everyone featured — the whole collective going live
Brand system

Visual identity & asset usage

Two logos. Use the full GOOISM wordmark sparingly as the identity anchor. Use the G mark as the recurring story identity — corner marks, final-frame sign-off, profile.

GOOISM wordmark

GOOISM wordmark (primary)

Full logo lockup. Keep original aspect ratio. Use for opening/closing frames, cover posts, anywhere you need the full brand. Never crop or stretch. Black background preferred; never invert.

GOOISM G mark

G mark (story identity)

Single-letter mark for @goo.ism IG. Best used as a small corner mark or final-frame identity. Acts as the recurring anchor across the 7-day sequence — viewers learn to recognise it quickly.

How to execute

Story mechanics & rules of the week

Sequence rules

  • Each day is a story sequence, not a feed post
  • RSVP link lives on every day's final frame
  • Link-in-bio / swipe-up points to Inga's @artbae.info event post — single source of truth for details, so story overlays stay minimal
  • Link scales visually: small → medium → large over the week
  • Featured VJ gets the prominent tag; others smaller or offscreen
  • Some tags can sit offscreen if the frame gets crowded
  • Use tag stickers instead of turning all handles into body text
  • Keep the text overlay minimal — this is a mood, not a flyer

Visual language

  • Dark background, white primary text, cyan + magenta accents
  • Monospace for text overlays reads as "signal" rather than "caption"
  • No photos of people alone — everything is collective or infrastructure
  • Baton handoff = recurring anchor image, reuse at key moments
  • Setup-day (Day 2) visuals should feel technical, no faces
  • Day 1 should feel like release — brightest, biggest, most urgent
Tag strategy

Who gets tagged, and how

Tag everyone every day. Featured VJ of the day gets the prominent sticker; everyone else sits smaller or just offscreen. Day 3 (Jack) can include both handles.

@goo.ism @avfetz @sync.priest @5projectors @a.eye.studios @wallspace.studio @ingabard @artbae.info
Use tag stickers where possible; do not clutter the text overlay with every handle as body text.
Before each story goes live

Pre-flight checklist

Six quick checks. If anything is a no, fix before posting.

Does the final frame include the RSVP link?

Is the link label readable and tappable?

Are the day/date details visible enough?

Is the logo used at the right scale for this day?

Are tags present, but not cluttering the visuals?

Does the sequence feel like a story, not a flyer?

Overall direction
The week should feel like one system coming online. Start with process, move through each operator, then shift into setup and urgency.