Social campaign · Solo-scoped plan

AnalogToAI — clipping plan

A realistic rollout for the 50-minute Relay Talk recording — scoped for one person editing in their spare time. Six deliverables, three weeks, no overkill. Operators can ship their own extra clips later if they want; this is the floor, not the ceiling.

50:00 master · 6 drops · 3 weeks · 1 editor
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01 — Reality check

What we can actually ship

The story campaign was seven daily story drops and that was already heavy. This plan keeps the same person editing on the same kind of evening-after-work cadence — nothing here assumes a team.

Constraints we're designing around

One editor (Jack). Limited evenings. Need to gather more raw material first — photos from the event, additional phone-footage angles from anyone who recorded, rig stills. The 50-min program-out is the only thing fully captured today.

Caption-perfect quality is aspirational, not a blocker. We'll lean on YouTube auto-captions for the long upload and burned auto-captions for the verticals. Manual review only on the headline pieces.

What's in scope

What's out of scope (for now)

02 — The master

What we have, what we still need

Have

Need to gather

Sequencing

Don't start cutting clips until the photo + extra-angle gather is done. We'll re-cut everything otherwise. Give it a week of asking around before the editor sits down.

03 — Operators

One highlight per operator

60-90s vertical for each. The best minute of their Relay segment. Caption ends with their handle + GPortal slug so the clip is a one-tap path to "book this person."

operator_01
Fetz
Analog systems
@avfetz · /vjs/fetz
operator_02
Kevin Mitchell
Found media
@sync.priest · /vjs/sync-priest
operator_03
Andrew Butcher
Floral geometry
@5projectors · /vjs/andrew-butcher
operator_04
Jack Morgan
AI + projection
@thetechnician.exe · /vjs/jack-morgan

Format spec (every operator clip)

04 — YouTube

The full session as the spine

One upload. Chapters per operator. Description links each operator's GPortal profile. This is the canonical home of the recording — everything else points back here.

Title

AnalogToAI — Gooism Relay Talk · 4 operators, 1 rig, 50 minutes

Chapters (timestamps filled at edit pass)

Captions

Use YouTube's auto-caption track. If it's clearly broken in spots, fix those spots. Don't aim for a perfect SRT — the long-tail YouTube viewer will turn captions on themselves and most won't notice the difference between auto + reviewed for a 50-minute upload.

Thumbnail

One frame from the closing wash — high-contrast, recognizable from a phone-sized YouTube grid. Single attempt, don't A/B.

05 — Trailer

One piece that lands the show as a whole

60-90s. Cuts between all four operators with name supers. The most shareable single piece — goes everywhere (Reels primary, Shorts cross-post, IG Story).

06 — Three-week cadence

Two drops per week, max

Designed around evenings, not workdays. Drops cluster on Tuesday + Thursday so weekends stay free.

Week 0
Gather + cut — collect photos, extra angles, rig stills. Write captions. Cut all six pieces in one or two sittings while the recording is loaded once. Don't ship anything yet.
Week 1 · Tue
YouTube full session goes live + trailer as the launch Reel + Shorts. IG bio link → YouTube. The anchor day.
Week 1 · Thu
Operator 01 · Fetz highlight. Reel + Shorts. Boost via Fetz's own channel.
Week 2 · Tue
Operator 02 · Kevin highlight. Reel + Shorts. Boost via Kevin's channel.
Week 2 · Thu
Operator 03 · Andrew highlight. Reel + Shorts. Boost via Andrew's channel.
Week 3 · Tue
Operator 04 · Jack highlight. Reel + Shorts.
Week 3 · Thu
Recap Story on IG — quick sequence pointing back to the YouTube full session, with a "book us" CTA pointing at GPortal. No new edit needed; reuses frames from earlier drops.

If a week slips, slip the whole thing

Don't compress. If Week 1 Tuesday misses, push everything one week. The cadence matters less than not burning out mid-rollout. The Story Campaign hit because it stayed on rhythm; the worst outcome here is starting strong and trailing off.

07 — The link strategy

Every drop → GPortal

The point isn't view counts. It's whether someone watches a 60s clip and lands on an operator's GPortal profile. Keep the path one-tap.

  1. IG bio link points at gportal.wallspace.studio for the full three weeks.
  2. Each operator clip ends with a brand strip showing their slug — works even if the caption is cropped.
  3. YouTube description links each operator's GPortal profile under their chapter timestamp.
  4. Each operator's caption ends: "book Fetz on GPortal — gportal.wallspace.studio/vjs/fetz" (replace per operator).

The metric

Track new booking-request submissions on GPortal during the 3-week window vs. the 3 weeks before. Reach is a leading signal; bookings are the actual outcome. Pull from the booking_requests table by created_at.

08 — Pre-flight

Before any edit happens

09 — Ownership

Who does what

WorkstreamOwner
All editing + uploadsJack (default)
Photo / angle gatheringEach operator forwards anything they have to Jack
Rig stillsEach operator's call — can be retroactive or "next time we're together"
Bio / handle confirmEach operator
Boost on operator channelEach operator on their own clip day
Captions on YouTube full + trailerJack — manual review pass
Captions on operator clipsWhisper auto, no review unless visibly wrong

Honest scoping note

If anything in this list lands on someone other than Jack and they don't deliver, the rollout still works — it just means that operator's day uses a less-polished clip. No single dependency blocks the campaign.

10 — Open questions

Decisions to lock before week 0

11 — Phase 2 (later, if it lands)

What we'd add if the rollout works

None of this is committed. If the 6-drop rollout converts to bookings, we expand. If it doesn't, we don't waste effort on the next layer.

Each is its own small commit when there's appetite. Not now.